Rojo began in 1987 when two friends joined their names together to form the Southern hemisphere's first female ski and snow based brand. Rojo started off as art for your head - highly original hand painted headbands, beanies and other items of wearable art. The items attracted a cult following. Now, Rojo is all about unique women’s and junior girls snow apparel. It's all about wearable, functional treasures that arrive with finishing touches. As different as each individuals own style, our Rojo range offers mix and match options of selected fabrics with textures, original yardage prints and artistic details.