Elude is the brother brand of Rojo, Rojo began in 1987 when two friends joined their names together to form the Southern Hemisphere's first female Snow based brand. Rojo started off as art for your head - highly original hand painted headbands, beanies and other items of wearable art. The items attracted a cult following. Now, Elude is all about unique mens’s and junior boys snow apparel. It's all about wearable, functional treasures that arrive with finishing touches. As different as each individuals own style, our Elude range offers mix and match options of selected fabrics with textures, original yardage prints and artistic details.